We are absolutely delighted to share our new BARA brand identity
As we celebrate South Asian Heritage and contribution, we’re proud to unveil the refreshed British Asian Rugby Association C.I.C (BARA) logo, presented alongside the The National Lottery Heritage Fund, recognising heritage, contribution, and shared histories within Britain.
The BARA logo represents belonging, unity, and British identity. While rooted in the lived experiences and journeys of South Asian communities, it stands firmly for inclusion, togetherness, and opportunity for all. Set against the Union Flag, it reflects the belief that our diverse histories are not separate from Britain’s story, they are part of it.
As we mark 20 years of BARA through Beyond the Try Line – Celebrating Community Heritage in Rugby, this branding reinforces our commitment to celebrating heritage while building a game, and a society, where everyone feels they belong.
Thank you to the National Lottery Heritage Fund and National Lottery players for helping make this work possible.
